Colours

The university’s primary colours are UCPH red and UCPH grey/black. These are complemented by a range of secondary colours that support the visual identity.

The primary colours help create a recognisable visual expression across platforms and materials. The secondary colours provide flexibility and can be used to support different types of communication.

Primary colours

The primary colours are part of the foundation of the university’s visual identity.

UCPH red is used in the emblem and is the central identity colour. UCPH grey is used for the wordmark in print, while UCPH black is used for the digital wordmark.

[Translate to English:]

KU red	KU grey	KU black
RGB 144-26-30	RGB 102-102-102	RGB 29-29-29
HEX #901A1E	HEX #666666	HEX #1d1d1d
CMYK 0/100/65/34	CMYK 0/0/00/70	CMYK 0/0/00/90
Pantone 201	Pantone 431	Pantone Black 7

Primary colours with shades of red and grey

Secondary colours

UCPH’s secondary colours complement the primary colour palette with shades of blue, blue-green and green.

They are inspired by the colours of Copenhagen – from the city’s lakes and nearby sea to colourful façades, weathered copper roofs and green spaces.

Colours from the images used in an individual layout can also be used to complement the colour palette and create a cohesive colour scheme.

Secondary colours with shades of blue, blue-green and green

Download UCPH's colour palette

UCPH's colour palette for print (PDF)UCPH's colour swatches for Photoshop, InDesign and Illustrator (ZIP)

Colours for the new web design

The colour palette for UCPH’s new web design is based on UCPH’s secondary colours.

Each colour theme consists of four colours, all defined by the same base colour. The colour themes create a harmonious and cohesive visual expression on a website and therefore cannot be combined.

On the web, colours must always be used with accessibility in mind, and the colour palette has therefore been developed to meet the requirements of EU accessibility legislation.