A shared visual identity

From royal seal to UCPH logo

The visual identity of the University of Copenhagen brings the university together across faculties, departments, and units through a shared visual expression.

The red UCPH logo and the common design principles create recognition, credibility, and coherence – making it clear that we are one university with many areas of expertise, united by a shared identity.

The identity is built on a long tradition in which the university’s seal and visual symbols have evolved over the centuries in step with the times. Its roots go back to the founding of the university in 1479 and reflect a history that remains an integral part of the visual identity today.

This design guide brings together the fundamental elements of UCPH’s visual design and describes how they should be used across materials and formats.